THE MEDIATING ROLE OF THE WORK LIFE QUALITY IN ENHANCING THE RELATIONSHIP BETWEEN MARKETING AMBIDEXTERITY AND STRATEGIC NICHE. AJBMEB [Internet]. 2023 Nov. 4 [cited 2026 Jul. 2];18:28-49. Available from: https://mail.americanjournal.org/index.php/ajbmeb/article/view/1429